GTA 6 will retail for $70 to $80, not $100
Industry speculation has run for years that GTA 6 might become the first "quad-A" title to break the $100 standard-edition barrier, fuelled by its reported $3B development cost. In a February 2026 interview with The Game Business, Take-Two CEO Strauss Zelnick pushed back, saying "it's very difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for" — widely read as a $70–80 price hint. No official pricing has been announced.
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