Rockstar Marketing Kicks Off This Summer — But No GTA 6 Price or Pre-Orders Yet

Take-Two Interactive CEO Strauss Zelnick confirmed Thursday that GTA 6 is still launching November 19 with no delay, while addressing the flurry of rumours that swept the internet this week.

Speaking to Variety, Zelnick shut down speculation about a delay, pricing reveal, and pre-orders all in one breath: “I think reiterating November 19 as a launch day today is probably a positive. I think we’ve been really clear that we’re releasing the title on November 19.” Variety

On the Best Buy pre-order rumours that circulated earlier this week, Bloomberg’s Jason Schreier reports that Zelnick said he didn’t know where those rumours came from, and that pre-orders typically go live alongside marketing — which will begin this summer. bsky

But don’t hold your breath just yet. Summer technically begins at the end of June, and Zelnick was clear marketing isn’t starting imminently: “The next few weeks I don’t think it’ll be summertime yet, but when it’s summertime, Rockstar expects to start marketing GTA 6.” Variety

No price has been announced, and Zelnick confirmed one won’t be coming via an earnings call — that reveal will come through Rockstar’s own marketing push when the time comes.

November 19 is locked. Marketing — and pre-orders — are coming this summer. Watch this space.